If you have a website and you are not using a responsive design on it, then you might have noticed a small decrease or increase in your search traffic recently. The reason for this fluctuation in traffic is the latest mobile friendly algorithm update that Google started rolling out on April 21, 2015.
If your website has a responsive web design and you have a mobile version of your site, the Google will rank your articles higher in search results for mobile searches. The number of people using mobile phones to surf the Internet is increasing and according to Search Engine Watch, the mobile traffic now exceeds the desktop traffic.
So if you don’t have a mobile friendly version of your website, then you should consider creating one as you can get a lot of additional traffic to your site. So, creating a mobile website should be on top of your priority list.
Benefits of Creating Mobile Websites
Nowadays, almost all the themes and templates available for the blogs are responsive. The responsive web design has become a lot popular and if you are hiring a designer to create a custom web design for your blog, then he will create a responsive design even if you don’t specify that.
There are many reasons why you should use responsive themes on your website to create a mobile friendly version, and in this article, we are going to see the top 3 benefits of having a mobile site.
Increased Average Time on Site
The biggest advantage of having a mobile friendly version of the website is the increase in time spent on the website.
As we all know, most of the users now use mobiles and tablets to access various websites on the go and if you present them with a perfect design where they are capable of navigating to various articles or to different pages without any difficulties, then the visitors will spend more time on the site.
Faster Page Loading Speed
When you have a mobile friendly version of the site, the page load time will decrease drastically as only the mobile related elements will be loaded. However, if you use the web version of the theme on mobiles and tablets, then the speed will increase a lot and it will take a long time for the page to load completely.
If the page doesn’t load even after 10 seconds, the visitors are going to close the page and you will lose a potential reader or customer. To prove this point, you can check out this study that shows that if the website takes more than 6-10 seconds to load, the visitors will abandon the page.
Improved Mobile SEO
When it comes to getting organic traffic, we still are dependent on Google and if Google wants to introduce a new update or algorithm, we can’t do anything about it.
Recently, Google did launch a mobile friendly algorithm update that improved the search engine rankings of the website that had mobile friendly design in the mobile search queries. So if your website is mobile friendly, you will improve the SEO score drastically.
If the theme that you use doesn’t have a mobile friendly version, then you should consider creating a separate HTML website and serve that to the visitors coming from mobile devices.
So that were some of the benefits of having a mobile-friendly website and using a responsive design on your blog. If you haven’t yet created a mobile website, then put it on top of your priority list and finish the task as soon as possible.