So you wish to provide an Apple iPad or iPhone as a giveaway to your readers to promote your website or business, well if that’s your plan then you may need to think again cause Apple prohibits third-parties from handing out its mobile devices in giveaways.
Apple’s Guidelines for Third Party Promotions orders the following: “iPad, iPhone, and the iPhone Gift Card may not be used in third-party promotions; iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units; you may not use the Myriad Set font on or in connection with websites, products, packaging, manuals, or promotional/advertising materials; the use of “free” as a modifier in any Apple product reference in a prominent manner (headlines, call-outs, etc.) is prohibited; you must submit all marketing materials related to the promotion of Apple products to Apple for review.“
According to Cult of Mac’s Nicole Martinelli, major blogging websites like Mashable, Geeksugar, and Mahalo have already run such promotions in past but haven’t been sacked yet. According to Fortune this rule has been in place since January, if not earlier, the company has just begun to enforce it.
This rule comes as Apple sees its brand name as one of its most valuable properties, as a result the company has laid down some really strict policies.