If you buy a smartphone, you buy an entire ecosystem – because only the available apps fill the life to hardware. We plunged into the thicket of the operating systems and searched for the different apps on different platforms.
Apps for gaming, apps for reading, apps for networking, apps for entertaining – yes, there really is for almost everything a smartphone program. This variety apps have made the mobile phone market on its head: the hardware no longer plays the very important role as it was three or four years back – for more and more users, now software and services are the decisive factors.
“It’s not longer just about mobile devices, but its about mobile ecosystem,” confirms Nokia CEO Stephen Elop and what is the central component of mobile ecosystem? Of course, apps! Today apps decide whether a platform is successful or not, as we do the examples Apple and Google lead a spectacular impression.
Apple Recognizes Signs of the Times
The ability to install additional software on their mobile phone or PDA (the forerunner of smartphones), around six years ago slowly come into fashion. Small Java-based applications and games could be as early as 2006 via WAP download directly from the Internet to mobile phones, which not only hobbyists, but also professional software company called to the scene.
Really suitable for mass production at the time the matter was of course not, because hurdles overwhelmed when installing lay fast. You had to come from the sandbox to actually bring any tool to run. Recorded properly, the issue then ride in 2008 with the launch of Apple’s App Store. On the iPhone, the installation of additional software was suddenly a breeze, the iPhone owners opened up a whole new world
Since then, an unprecedented boom used: For every smartphone OS (operating system), there is a more or less bulging Store – today are far more than a million apps for all mobile operating systems.
Apple and Android are Far Ahead
Far ahead of the stores of Apple and Google, both of which have each more than 600,000 apps on offer. And it pays off: More and more buyers opt for Android or iOS devices – because the software selection is so good. And that is always better, because the mass of potential customers naturally attracts the developers in droves.
But even Microsoft is not lagging: With around 85,000 apps offering the Windows Phone Marketplace is currently the third largest, with the gap to Apple and Google is still powerful. Nevertheless, a remarkable development: In less than 18 months, the app offering in the Marketplace is steep shot up – and that, although the market share of Windows Phones in the first quarter of 2012, according to at two percent.
By comparison, Android is on 56 percent , iOS at 23 percent. To make the platform more attractive lures Microsoft programmers with financial injections and helps them through strict hardware specifications life – an app for the new Windows Phone-generation runs on all devices. As it has the Android community that is faced with tens of software versions on different devices, heavier.
Last chance for RIM
RIM seems to be powerful while struggling for apps: The BlackBerry-maker has the trend toward large touch-screen devices and send apps overslept and are in crisis. Its global market share is shrinking steadily and according to Gartner, in the first quarter 2012, only 6.9 percent. Because rapid action is required: Under the leadership of new CEO Thorsten Heins wants RIM usher with his renewed from scratch, optimized for the touch screen operation Operating System BlackBerry OS 10 the turnaround.
An important component of this plan: Apps! Tim Neil, director of product management, said since the beginning of May at the Open House in Orlando that programming for BlackBerry OS 10 “a paradise of simplicity” is. And thus also the inventor and start having with devising exciting apps, RIM has diligently distributed developers smartphone named BlackBerry Dev Alpha.
One thing is clear: it must do in the BlackBerry App World. For the current range is around 80,000 apps while quite good, but can not really convince. Who the variety of Android and iOS is used to doing, is currently in the BlackBerry App World difficult.
Symbian on the brink of
A death on Nokia’s former success rates dies platform Symbian . With only nine percent worldwide market share (Gartner, May 2012), further decreasing tendency, is no rescue in sight.
Similar to RIM, it has also at Nokia to long before the old Symbian was the demands of modern Touchphones meet several updates. Meanwhile, the Finns rely on the cooperation with Microsoft, Symbian is on its way out, to be supported according to the official statement, only to 2016.
The Nokia Store (formerly known as Ovi Store), which is integrated by the way not only to Symbian, but also to the few Maemo and MeeGo devices, has played host to 70,000 considerable content – here being aware of the content and not of apps is mentioned .
Nokia for grabs in his store not only applications and games, but a lot of ringtones, podcasts, video clips, and wallpapers for the home screen and thus to artificially inflate the quantity.Therefore, the Ovi Store is not a sham, but also do not compete with Apple and Google.
Bada Niche Product
The same applies to the app store from Samsung, the soberly called Samsung Apps, and on all models of the Wave series that run on our own platform, Bada, installed, on Galaxy models Samsung Apps is in addition to Google Play Store.
Store the contents of the 10,000 Koreans currently has, among which are, however, are themes for the custom menu design. Here, then, no new records are sought, which also is not the goal – running Bada, Samsung alongside almost as a niche product, the bestseller is clearly Android.
Where and What?
Two questions are of course permitted: Who needs 600,000 apps? And I think that’s what I need, in all stores? To make it short: top apps like Facebook , What’s App or the DB Navigator ‘s are virtually all platforms. Who but far from the mainstream would like a wide range, which is definitely the Samsung Apps and Nokia Store not happy.
Also, the BlackBerry App World has to fight hard here, in terms of business tools and Messenger RIM is quite competitive. The Windows Phone Marketplace is booming, but needs to adjust frequently. Important tools and applications such as Dropbox, Evernote, SoundHound or watch online, although at the start, but secrets are missing, such as travel search, Snapseed or Gigalocal.
This makes the mass of the class: the probability in a 600,000 apps counting the Matching Store or something surprising or find fascinating is greater by far than in a store with 70,000 tools. To be on the safe side, is currently consulting with Android and Apple best. This is confirmed by surveys of app developers: 90 percent prefer a study by Appcelerator and IDC currently iOS, 79 percent Android.
The hunger for apps in US anyway enormous: 2011, according to a study by research smartphone users have downloaded in the Federal Republic of nearly one billion apps, compared to last year, this represents an increase of as much as 249 percent.
At the same time, revenue from mobile apps increased from 94 million euro in 2010 to 210 million euros in 2011. The amazing thing is the marketing services App Promo published number, according to generate 59 percent of the apps do not have enough revenue to cover their development costs. This is reminiscent of the Internet bubble in 2002.
Interesting to observe is that the focus of the app usage of gaming increasingly towards mobile surfing moves – the use of social networking anything tops. In early 2011 App users According to statistics from Flurry analytic also spent 15 minutes a day on social networking sites, now there are 24 minutes.
During the same period, the daily app usage increased overall from 68 to 77 minutes, the game time has stagnated at just under 24 minutes per day. The breakthrough to a mobile browsing took place, according to another study by Flurry Analytic in June 2011: For the first time then surfed Internet users in the U.S. in one day longer on average than traditional web apps in your web browser.
And Web analysis of StatCounter report that in early April 2012 ten percent of all page views took place on mobile devices – tablets which have been excluded. It happened so Historical: After the PC revolution of the 1980s and the Internet revolution of the 1990s, we are in the midst of the App Revolution.