I have written a series of articles on Which Tablet To Buy and given some pretty decent statistics on each of the tablets available in the current market and how each one is different than the other and what one should really consider before deciding what to buy. As I progressed with this series, Apple has come up with the idea of an iPAD Mini which I didn’t consider a serious contender for my article until now.
So, why not devote this entire article to this new “iPAD Mini”, which has drawn the attention of critics worldwide, with numerous reviews and comments on “Do we really need a mini version of the iPAD??”
If you are keen with Apple’s progress as a provider of technical gadgets, you might not have missed that Apple always draws up a price range for all of its products. Apple has its products spread across in varying price ranges with differing features and specs so that it can meet everyone’s budget constraint. The same can be observed with iPod and iPhone as well – Apple released the less-expensive iPod-Nano and iPod-Touch to beat some of it’s stiff competitors from entering the market and offer cheap products. With the iPhone however, Apple is still selling the 3G versions of the phone with Locked/UnLocked versions thus making it available from 99cents to $899!!!! (see the graph below).
Let us take a step back and listen to what Steve Jobs had to say back in 2010 during one of Apples’ quarterly conferences
So what does Tim Cook has to say in defense of releasing a “tweeny iPAD Mini”? All he could come up with was “one thing we’ll make sure is that we don’t leave a price umbrella for people“.
Whatever the big-shot CEO and ex-CEOs have to say, it is upto us consumers who will decide what really works for us and why we would really need 7 inch iPAD. We are talking about a smaller iPAD and not a bigger iPOD Touch!!!! For one thing, the rumored device has a very specific screen size: 7.85 inches diagonally, 1024?×?768 pixels. In fact, it’s closer to 8 inches than the 9.7-inch iPad-as-we-know-it is to 10 inches — so if you want to round to the nearest integer, it would be more accurate to call it an 8-inch iPad than a 7-inch one. Plus, the aspect ratio matches the iPad, not the iPhone/iPod Touch.
Looking at the above graph (which I happened to stumble upon during my search and thought is a pretty decent one to share here), the lines in red for the iphone indicates the varying price ranges and how Apple has retained it’s brand by still releasing the 3G version of the same. The reason why this is subsidized is mainly due to the fact that it is the first version of the iPhone and still runs on old hardware and comes with no upgrades what-so-ever.
iPod Touch, Nano and Shuffle occupy the iPod price range from highest to lowest accordingly. When it comes to the green lines representing iPAD, there is a clear spot at the bottom where there is every possibility for an iPAD Mini to occupy that price range and complete the “Pricing Umbrella” as Tim Cook has stated. Apple has identified this huge potential and has started working towards filling the gap and thus gaining complete control over the tablet market share.
The iPAD 2 16GB is the least expensive out there at $399 and this price also makes one think twice before deciding whether to buy a cheaper tablet or an iPAD. Apple needs to fill the $199 to $399 price range with it’s so-called ‘MINI” so as to avoid competitors to get a share of the “tablet-market-share”.