Will Google’s Project Ara push the existing Smartphones into doldrums?

Ara Smartphone

In the midst of all raging talk on technology, Google unveils its new pet, project Ara into the limelight of tech savvy Market. Google has already set its eyes on the open hardware platform in the world of mobiles and initiated Project Ara to create highly modular smart phones.

Project Ara -The new quest of Google

Easily swap modules in Ara

Cravings for Technology can never be set at par when it comes to phones. With an intention to swap out the malfunctioning modules, Google dons innovation as its key strength and works on providing longer efficacy to handsets and eventually reducing electronic litter. Behind every humble beginning, there lies a short story which enables to flex the creative muscles in terms of design and this is how Project Ara was born out of crazy designs varying from beehive to the branches of a tree. Leaving behind the shackles of technical limitations, the team who is behind the design of Ara phones were successful in constructing Ara out of many organic designs which will aggressively hit the market in 2015 and is expected to cost around $50.

Google has retained the project team of Motorola after it had sold to Lenovo and subsequently the project Ara is headed by the Advanced Technologies. The project team of Motorola works under the guidance of the Android division of Google.

Managing licenses may be just difficult as managing the hardware itself and hence Google lays the statement that the design of the Ara phones will be used to target 6 billion people covering both smart phone and feature phone users. Within this feature developers across the globe will be able to walk away from the cumbersome license deals and will get an access to build modules without any license or paying money. Ara’s modules are held up together by extremely strong magnets which can be turned on and off easily preventing the modules from disintegration. The modules will be interacting with each others using the MIPI UniPro (Unified Protocol) network protocol which enables the device and components exchange data at high rates and low power ingestion.

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How Ara gets structured?

In the revolution of smart phones, Google has definitely contributed much in attributing itself as a major player in terms of building open platforms which will include a structural frame that holds the Smartphone modules of the owner’s choice, such as display, keyboard, or an extra battery. The technology driven Team of Motorola states that Ara phones are built by incorporating metal  into skeletal frames known as “endos” into the modules. Google’s effort in making Ara duarble will be much applauded as the front part of the modules will be secured with latches and the the back portion of Ara will be shieled with electromagnets to prevent it from any physical damage. Google’s Team behind project Ara certifies Ara to be water resistant.

Endo
Endo
Ara modules explained
Ara modules explained

What makes Project Ara distinct?

Ara smartphone modules

Project Ara’s vision of making the modules hot swappable is one of the futuristic attractions in the world of technology. Google’s idea to build a Smartphone which can allow hot swapping smoothly without turning the phone off has shaken the principles in the realm of Smart phones. Although, the probability of the success in terms of customer satisfaction is quite intriguing, the launch of Ara phones will try to flicker huge demands by pollinating its crazy features in the market.

Ara frames can be distinguished into two frame sizes ranging from a mini frame about the size of a Nokia 3310 to the large frame about the size of Samsung Galaxy Note3. Moreover, the frames will be the sole accessory in Ara to be crafted by Google. These frames will be comprised of a small backup battery which will enable easy battery swapping. Ara’s distinctive feature of swapping the battery at any time is not a constraint and its handiness allows the user to play around with the battery by latching it on the key chain. Ara’s  yet very quirky feature that will garner attention of the users is to stave off the frequent need of upgrades.

Next Breakthrough in the world of Smartphones

Keeping in mind about the viability of the Ara phones in carving a niche in the world of mobiles, Google has taken diligent steps in providing the availability of the modules either at the official Google store or at any third party stores. However, the official modules can be changed in an Ara phone with a feature which permits the user to change a software setting to authorize unofficial modules.

The market is waiting for Ara to cast the spell upon the existing world of mobiles and keen to have Ara in spot light  very soon.

Stay tuned to TGD for more news and information on this futuristic modular smartphone.

3 Replies to “Will Google’s Project Ara push the existing Smartphones into doldrums?”

  1. Interesting read.

    I’m curious to see if this is going to be a hit, how will Apple counter it.
    Will they take the modular approach or continue with the current one.

    I hope they take the modular approach, and show the world how to do it right like they did with the iPhone.

    I have couple of questions.
    Won’t the pieces come apart on fall?
    How energy efficient is it, considering all the components are loosely packed.
    And won’t the modules get short circuited and burn in contact with water as there is no protection for the terminals?

    1. @Aditya

      1) Ara’s modules are held up together by extremely strong magnets which can be turned on and off easily preventing the modules from disintegration.
      2) The modules will be interacting with each others using the MIPI UniPro (Unified Protocol) network protocol which enables the device and components exchange data at high rates and low power ingestion.
      3) Google’s Team behind project Ara certifies Ara to be water resistant.

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